Powerful Audience Intelligence, Built on Privacy
Enrich existing leads, fans, and prospects with structured data and demographic estimates for content customization, message targeting, and advertising concepts to improve conversion, all while respecting your customers' privacy. Keep the insights, drop the PII.
Rich, Privacy-Aware Demographics Estimates
Using state-of-the-art machine learning and AI models trained on global datasets of non-PII data, HumanGraphics creates comprehensive, accurate, non-identifiable, non-reidentifiable profiles of demographic estimates for your leads, prospects, fans — or even your competitors! — from any combination of name, location, or face data. This makes it easy to conduct high-quality, impactful marketing and market research while still respecting customer privacy.
Seamless Integration
HumanGraphics provides the data in a variety of workflows and formats to make integrating demographics data into your software and business processes simple and intuitive.
Privacy First, Always
Marketing is a critical reality for any successful business. But in a world where regulations like GDPR and CCPA are starting to bite, and where person search feels more invasive than insightful, HumanGraphics takes a different path. Designed from day one to respect your customers’ privacy, we deliver non-identifiable, non-reidentifiable demographic estimates using models built without PII, giving you the power to enrich leads, fans, and prospects with audience intelligence that drives marketing success without compromising results, all while respecting your customer's privacy.
A robust set of features
Name Parsing
Break a human name down into its component parts and estimate age, sex, race, and country of origin.
Location Resolution
Resolve a global city, state, or country name (or nickname!) in 100+ languages.
Facial Analysis
Detect human faces in images and estimate their age, gender, and race.
API
Build HumanGraphics features into your software using our cloud-native REST API.
Bulk Jobs
Don't code? Upload your data in Excel format, and download the results when they're ready.
Integrations
Use our built-in integrations to power your application. Twitter available now, more coming soon.
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Designed for teams of all sorts and sizes
Whether your team talks to customers or computers, HumanGraphics has a solution right for them.
Marketing & Sales teams
Demographics is the foundation of effective marketing and sales, from proven methods like customer segmentation and personalization to emerging best practices like predictive lead scoring. Let HumanGraphics' superior data supercharge your team!
Data Science & ML teams
HumanGraphics puts structured data and demographics estimates into data scientists' hands, allowing them to build powerful new models or enhance existing ones. Better data means better models, and HumanGraphics' data is the best.
Regulatory & Governance teams
Does your business operate in a regulated industry? Are its business processes and models fair? Are you sure? HumanGraphics' detailed demographics data can prove it, reducing business risk and satisfying regulators.
